Ad Production Naughty List
• 7+ words on any slide (including logos)
• Phone number
• Full web address
• Full physical address
• Social media logos
• Blurry image or video
• Poor quality video
• Promotional offers
• Payment methods
• The following phrases: Act Now / Stop into… / Start today / Don’t wait / Book a demo / Learn more at… / Visit xxx for details / Get % off / Free trial / Don’t miss out / Call now for a free… / Hurry down to… / You’ve tried the rest, now try the best / There’s never been a better time to… / We’re city’s best kept secret / They won’t last long / Mention xxx for a deal
The items on the list are not exhaustive and the rules are not hard and fast, however make sure there is a good reason why a best practice principle is being ignored. Make sure the first time you watch a advert, you read it aloud. If you can’t read it allowed in the allotted time, neither can the viewer.