Calls To Action - What do you want people to do on your website?
Eg. Buy a product, Book in for an appointment, Request a Quote etc
Benefits of working with you - What are the benefits to your customers choosing you over your competitors?
Testimonials  - Include some positive reviews, with a name and a date/year to build social trust
Secondary Calls To Action -Â If people aren't ready to take up your primary call to action, what easier, smaller actions could you offer?
Eg. Sign up to your newsletter, like you on Facebook etc
Features of your product / service - What are the features that set you apart from your competition?