WHAT YOU WILL LEARN
•an overview of some key channels - Facebook, Instagram, YouTube, LinkedIn, Messenger Apps
•reviewing your customer segments and social media behaviour
•reaching new customers
•engaging with existing customers
•identifying an content strategy
•creating a social media plan
What is your social media strategy? Simply turning up and having a presence isn't enough. From understanding your ideal customer to goal setting to having a content strategy, how do you take advantage of the social media phenomenon to reach more customers and engage existing customers. A big part of attending these workshops is also the opportunity to learn from others about how they see your business - so come with your experience, questions for potential customers and an open mind! This workshop will run over two sessions with the aim of you walking away with some SMART goals and actions to implement in the weeks after this social media kick start!