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Clarifying your Behavioural Challenge 

Clarifying your Behavioural Challenge 

Get clear on what you are trying to get others to do.  Your responses will be immediately emailed to you.
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    This can be an individual (e.g. my manager, a stakeholder, Bob) or group (e.g. website visitors, singles under 35)
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    Describe in a few words what you want them to do (e.g. click a button, buy, support your proposal, responding to your emails).  Focus on DOING, not feeling or thinking.
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    Describe in a few words what are they currently doing instead (e.g. leaving your website, not buying, not supporting your proposal, ignoring your emails). Focus on DOING, not feeling or thinking.
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    Describe the context in which the behaviour is or needs to take place. Who is around them (e.g. Are they making this decision by themselves? Who will they need to tell or convince?) When does it occur (e.g. weekday, morning, once-off)? Where are they (e.g. on your site, answering your call, at work...? ) Think about it from THEIR point of view, not yours.
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    Why are they unlikely to be interested? Why can't they be bothered doing what you are asking them to do? (If you choose "Other", make sure you type your answer)
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    Why might they feel confused? Overwhelmed? (If you choose "Other", make sure you type your answer)
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    Why might they feel nervous about proceeding? Why are they worried? (If you choose "Other", make sure you type your answer)
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    So we can address your email appropriately.
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    We will email your responses to you immediately once you click "submit" below. We'll also make sure you get free tips every two weeks. 
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