Clarifying your Behavioural Challenge

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1. Who are you trying to influence?* This field is required.This can be an individual (e.g. my manager, a stakeholder, Bob) or group (e.g. website visitors, singles under 35)
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2. What do you want them to do?* This field is required.Describe in a few words what you want them to do (e.g. click a button, buy, support your proposal, responding to your emails). Focus on DOING, not feeling or thinking.
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3. What are they doing instead?* This field is required.Describe in a few words what are they currently doing instead (e.g. leaving your website, not buying, not supporting your proposal, ignoring your emails). Focus on DOING, not feeling or thinking.
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4. At the point of influence, what's happening from their perspective?* This field is required.Describe the context in which the behaviour is or needs to take place. Who is around them (e.g. Are they making this decision by themselves? Who will they need to tell or convince?) When does it occur (e.g. weekday, morning, once-off)? Where are they (e.g. on your site, answering your call, at work...? ) Think about it from THEIR point of view, not yours.
Huge
Large
Normal
Small
Ok
Ok
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APATHYWhy are they unlikely to be interested? Why can't they be bothered doing what you are asking them to do? (If you choose "Other", make sure you type your answer)
We're talking too much about ourselves, not them
It requires too much effort from them
There's no benefit for them in the short/immediate term
There's no real benefit for them at all
They think no one else is bothering either
They don't see anything wrong with the way things are
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PARALYSISWhy might they feel confused? Overwhelmed? (If you choose "Other", make sure you type your answer)
We've presented too many options
The options aren't differentiated enough
We've given them too few options
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ANXIETYWhy might they feel nervous about proceeding? Why are they worried? (If you choose "Other", make sure you type your answer)
They have to give something up (control, money, sensitive information)
We've escalated commitment too soon (they're not ready)
We haven't provided assurances (guarantees, credibility cues)
Others may judge them
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Your name* This field is required.So we can address your email appropriately.
First Name
Last Name
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If she has time, do you want Bri to email you some free pointers about your challenge?
YESNO
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Did you find this process useful?
YESNO
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What was most useful about this process for you?* This field is required.
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Email to which you want report sent* This field is required.We will email your responses to you immediately once you click "submit" below. We'll also make sure you get free tips every two weeks.
example@example.com
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