Brand Development Brief
Fill out the form to create a Brief to us for your new logo
Mobile or Phone
What is the approx date you would like to have this project finished by?
Which Sombrilla Branding Package suits your needs most?
What product or service do you provide or sell?
How long have you owned this business?
Who is your perfect customer?
Of these customers which group create the most revenue for you?
What problem do you solve or solution do you offer to them?
Who is your main competitor?
What are they doing well?
What is your value proposition? and is it distinctive?
What are the functional benefits that you deliver to your customers?
What are the emotional benefits these deliver to your customers?
If your business was a personality, describe this personality it CURRENTLY has
What kind of personality would you like your new brand to have?
How do you think this brand "personality" update, would relate to your ideal customer?
Do you have any strong colour preferences or dislike any specific colours?
Do you prefer logos that are mainly just text or do you like a combination of text and graphics?
Do you have a strong preference for Serif or Sans Serif fonts?
Do you have anything significant that you feel is linked to your brand that you would like to mention?
Please attach a low res file of your current logo.
What promotional items/platforms would you be needing the new logo for? ( Sombrilla can also provide a quote for these if required?)
Social Media Logo Positioning
Website or Landing Page Design
Pull Up Banner
EDM ( eg Mailchimp)
Please add any Additional Comments or information you feel would assist us in designing initial concepts for your branding.
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