Curated Photography Questionnaire

CURATED PHOTOGRAPHY

Information to be used as a guideline to select your custom photos.
Finding the right stock photos for your brand isn't easy. Thats why we have created this questionaire to find out as much information as we can. The more information you give us, the easier it will be to find you a match. Think about what kind of person you want to interact with the photo you are asking for. This makes it easier for us to be able to pinpoint the ideal material you need. When you're going through the many, many diﬀerent stock photo sites out there these guidelines will help us ﬁnd you exactly what is best for you.

If you provide us with your Pintrest username we will send you a Private Board with your 20 alternatives for you to evaluate.
Part I: General Information
Business Name
Main Contact*

First NameLast Name
Title
Phone Number

Area CodePhone Number
E-mail*
Pintrest username (if applicable)
Current Website URL (if applicable)
Part II: Technical Information
What do you need this photography for? *
Select type of photography (Explanation below)*

Rights Managed PhotographyRoyalty Free PhotographyFree Stock Photography
Select orientation*

LandscapePortraitEither one
Rights Managed, or RM, refers to a copyright license which, if purchased by a user, allows the one-time use of the photo as specified by the license. If the user wants to use the photo for other uses an additional license needs to be purchased. RM licences can be given on a non-exclusive or exclusive basis. The price will depend on the type of usage be it editorial, educational or commercial.

Royalty-free, or RF, Royalty Free stock photos are in many cases interpreted as free photos. This is not true. Royalty Free refers to the right to use copyright material or intellectual property without the need to pay royalties or license fees for each use, the purchaser can use the photo multiple times on multiple projects with few restrictions. The downside to Royalty Free images is that they cannot be purchased on an exclusive basis so other stock photography purchasers may end up using the image you purchased for their campaign as well. Royalty Free is a non exclusive copyright license.

Free Stock Photography - there are many, many sites that offer very good free photographs BUT beware, everyone and their brother might be using the same photograph to depict completely different messages. If you are a corporate client you might want to stick to the Rights Managed or at least the Royalty Free Photos.
Part III: Background Information
If the photo is for your organization, please describe your organization in a few sentences.
What problems do your clients have that your organization solves? What makes you different?
Describe the photography your are searching for by using adjectives and short phrases.
Describe your target audience? What do you want to your photo to convey?*
Part IV: Brand Identity
List any important words that you want people to associate with your organization’s image and brand.
What is your tagline? If any
What are your Brand colors? Any color that should be avoided?*
Do you want to include people in the photos? If so, please specify: Ages, Gender, Ethnical Origin, any other... *
Are there any elements that should be included in the photograph? e.g. laptop, lamp. Any that should be avoided? *
Part V: Design Preferences

Please list the names of one or two sites that have images you like. In the comment section, please articulate why the photos are attractive to you.
Website #1 URL
Website # 1 Comments
Website #2 URL
Website # 2 Comments
What types of photos do you see on other websites that you hate?
Thank you very much!

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CURATED PHOTOGRAPHY

Part I: General Information

Part II: Technical Information

Part III: Background Information

Part IV: Brand Identity

Part V: Design Preferences